I was under the impression that Mijjin is an offshoot with nothing to do with NEM other than giving birth to it. It's not going to have any market effects because as of now it doesn't interact with the public chain. It's cool all the same.

As for the rest, didn't you notice what happened this year? Tons of coins reached absurd highs. You don't need much money to do it. Bitcoin can raise its market cap by a billion or two with 10-20 million dollars of real expenditure.

Market cap is a shite measure even if it's important to so many. XRP had a market cap of well over a billion for ages. That's all down to the declared number of coins versus what's actually for sale.