This is a classic Chinese pump and dump con based on a minimum ship rate.
Something BFL could learn from.

1. create demand , by limiting stock
2.  partially ship product from batch 1
3. Introduce batch 2 at a highly inflated price
4. Ship partial batch 2 orders BEFORE completing batch 1 orders
5. enter Batch 3 orders at megga high prices 9k per unit, only take bitcoins not bank deposits, because its a business and this is about tax avoidance
6. start shipping minimum of batch 3 units before moving onto batch 4 , noting that batch 1 orders have not even been completed.
......

Something happens and it all goes tits up.

Its not about shipping stock or building a reliable company... its all about making money