There are a billion coins out there , most of them have either 1 or 2 things (some have both) , a solution to a problem or great marketing.
Now assuming satoshi nakomoto came back today with steve jobs and they have a billion dollar fund , satoshi will create a new coin and steve will market it.
What would YOU want from that coin? What do they need to make (add , remove or create) to make this new coin stand out from all other new coins?