If people put 20% of the effort they use changing numbers in source code and releasing new version every month into actually finding tangible goods and services that can used with the coin they will have a stable price.
You can change all the magic numbers you want, but if the coin cant be used for anything but trading its simply a novelty that will wear thin as the new coin of the week is released.
Find a use for TEK, then the price will rise on its own, without needing to be pumped or babysitted.
I totally agree with you that real-world applications for the coin will possibly create some demand for it. Regarding the reverse split I think it is useful, not as a gimmick but to make the numbers more practical to work with.