In this crypto world, people arent content with an increase of asset value, they look for asset growth; so they invest fortunes in mining hardware that never achieves ROI, cloudmining that tend to be scams,  ponzi's that always collapse,  loaning schemes that tend to default, bitcoin securities that are worthless, etc.

In this world, the promise of 10-20% ROI with no running costs is a pretty big lure. It worked. The 1000 coin requirement for Master Nodes has been the bubble generator fueling Dash price.  It doesnt take much genius to figure out what will happen when that generator fails.