We believe the site's functionality is the most important priority.  Adding snazz is also important, but what use is good looking website if UI doesn't work!?  We've spent the majority of our time making sure all our systems function securely, so users can invest with us and have peace of mind.   The UI is an evolving thing, as we progress I'm sure we'll see a few iterations in the overall design.

Thank you for your criticisms - They have been duly noted.