I think this will be dumped hard on the Dec 28th like the famous phrase "buy rumors, sell on news". 
You'd be retard if you do that. Everybody knows the potential that Iconomi has, the current trend is up.
I think he could be right. Moneywise, there won't be much to show 28 December or the days/weeks after. There will be much to show in a few months though... but definitely not right at or after the launch.
I have written something about this - explaining why it happens most of the time.
Buy the Rumor, Sell the News Why It is Always Relevant to All Markets