I put pressure on those guys to open a bitcoin based online store.
So, I'm doing a little marketing for them.

They already run some stores and they open a new that support only bitcoins.
They actually only have a single supplier (merrell) and a single kind of product (footwear).
But they said that if the reaction is good, they will put all their products (sports gears, shoes, fishing gears, hunt, and stuff like that).

It's:

http://www.bitcoinmart.com