I have heard several terms used to describe Bitcoin and altcoins.  Digital currency, cryptocurrency, and my least favorite virtual currency.  Do you feel the connotations associated with each of these terms paint Bitcoin in a particular light?

For example I feel mainstream media tend to use the term virtual currency in an attempt to associate cryptocurrency with a sense of "it's not a real thing". 

Whether intentional or not I think each of these terms will invoke a different response from a crypto layman depending on which term is used.  Or does it not really matter in your opinion?  Thoughts?