something seems to be the interesting factor of this project, it's the name---RESPECTONOMY sounds like being in the higher state, a respectable one.

From their FAQs..
Respectonomy is the Economy of-
Bloggers, Book Authors, Journalists etc.
Free speech activists and supporters,whistle-blowers.
Miners.
Earn by becoming Publisher, by sharing articles of an author, and making content available even in absence of the author.
Censorship Resistant.
while RES is the currency of it.
pretty heavy
