I think they are trying to make another steemit , but how will you decide if the content is good or not? without censorship meaning people are free to post porn and insults to religions?
From what I figured out from their FAQs is that the person who wants to post a content will have to pay some RES upfront, So for any posting you will require some RES for sure without that you are only a spectator

The need to pay a small amount of RES for posting content will prevent unnecessary spamming and trolling. This also prevents the use of bots as the bot will run out of RES by continuous posting.