I think it is a respectable amount for an one month old service that is still little known. There is a strong competition in image hosting market. It is difficult to attract new users. Especially if the number of possible users (= Bitcoiners) is very limited.
New Image Hosting Service Pays Thousands of Uploaders in BitcoinImage hosting is one of the latest applications that bitcoin has improved upon, thanks to one-month-old Supload. The service shares advertiser revenues with its users in bitcoin. Bitcoin.com reached out to Mike Reilly, Supload co-founder and website programmer. He recently announced that his site paid out nearly 2 BTC worldwide to our users, including many first time Bitcoin users.
https://news.bitcoin.com/new-image-hosting-service-pays-thousands-of-uploaders-in-bitcoin/ 2BTC is a pretty small amount, for a website to pay out. Some of the signature campaigns here have a higher budget.
That said, if this can get new users to Bitcoin, nothing like it.