I did read about the trade at that time and that it was sold for a ridiculous sum of BTC at that time, the articles didn't mention a buyer name so I guess it was an anonymous purchase which is not that awkward with BTC at that time.

The fun thing is that the initial buy price this site is so big "compared with other dice sites starting and evolving overtime like Primedice and Justdice" yet the administration is very lax with plenty of support issues specially before and frequent off-line time.