I have and always used apple phones. They have all worked very well for me and I would normally keep them for 3 years before upgrading. Surprisingly none of my phones ever gave me any issues that other people seem to have. I don't install many apps so that may be the reason.
I have zero experience with Windows or Android phones.
Apple is superior to Windows and android by far, it's relatively less buggy and would last it's span without needing major repairs or software issues like its competitors. I happen to have had experience with them all but Apple comes first on my list followed by android and then Windows.