Easy access to the new coin for all computers, something like equal share, the right to coins for person/pc, more people owning coins, more trades, more pressure for the market to adopt it.
After the experience with the bitcoin, equal share means a true mania to get rich for the little guy and a true mania from Pakistan to Chile, from Indonesia to Spain is necessary for the new coin to rise to the top.
Coins for the masses.
Keep in mind, Wordpress wasn't the first CMS but it's the most popular today.
Just some ideas, maybe I'm wrong.
An article on Bloomberg about the weakness of the bitcoin in comparision with state money
It's a remarkable success, but it won't be the future of money. Even putting aside security problems -- not surprisingly, a digital currency is a favorite target of hackers -- theres the potential that Bitcoin will turn from a way of doing anonymous, simple digital transactions and into a speculative-asset investment item, especially if it continues to soar in price. That might promote hoarding of Bitcoins by early adopters and choke off the marketplace. Although transactions havent fallen off a cliff yet, a currency whose value is distinctly bubble-tastic is not something that even digital libertarians will readily spend.
Heres where a state could easily step in by just
printing more money, so that economic activity is not choked off by scarcity or hoarding.
http://www.bloomberg.com/news/2013-04-04/sorry-libertarians-history-shows-bitcoin-isn-t-the-future.html