As a Business I would be crazy to sell anything that cost me USD for BitCoins. With BTC fluctuating so much I could sell something equal to $130-$140/BTC this afternoon and tonight realize I can only get $120 for my BTC.
Currently BTC fluctuates too much for any tangible products to be sold successfully.
That's the good case scanerio, a $10-$20 loss. It could easily fall back to $60 or less overnight, or of course, double in price overnight.
I too am watching the fluctuation carefully, hopefully it will stabilize soon but I doubt it, as someone said, there must be some holdings in the hundreds or thousands of bit coins that sell high and buy back low every single day, which will cause big candlesticks!