So the goal to make Waves DEX a succes might be adoption, it has to be supported by a large group of traders for instance?
Probably a good thing to take some of the huge amount of ico invested btc for some truely marketing, not coremedia alone...
go waves
Offering liquidity might be also important. The heart of an exchange is its volume that attracts both traders and miners.
Market-making is a kind of 'marketing'.

True. As of now DEX is probably weeks away, however even before the DEX is launched at this very moment we'd already have Waves, Incent, WCT and possibly Chronobank in a month.
It would be very interesting to see how profitable staking can become over time, considering that even at DEX launch we'd already have a 50+ mil dollar market to begin with.
I think people underestimate the possible traffic that comes with even "just" 2-3 bigger projects.