Don't think it is strictly out to compete with Ethereum, guess it is seeking to fill the void. From what I can make from its articles, I think it has the making of a bridge between the best of Bitcoin and Ethereum - more or less a hybrid of Bitcoin and Ethereum. Given the strength, acceptability, capitalization, in fact, the antecedents of the two, I think we are at the threshold of a new frontier, only pray if all get well coordinated.