Mainly in world there is always certain gap within generations. Last one generation was not that much tech related and are happy with current traditional conditions. SO no one can force to these types of people by encouraging them to bitcoin.

Second important factor is awareness. Many new user just only trying bitcoin by buying them from seller or exchanger. But still such type of user dont have understand future potential of bitcoins.

I think people must have to give proper time to understand bitcoin environment. This time investment to educating themselves can increase their confidence and trust within Bitcoin.