The only advantage Dark coin has is its marketing which lacks completely from Monero.
Dark coin is pretty much everywhere - the only place Dark coin has not succeed to find its way is my dreams.
Monero needs adaption and adaption comes when more people are aware of it. Marketing is the tool to make people aware of the project. Vlogging on Monero like Amanda Johnson is doing with Dark coin will bring masses to Monero community.... Thanks to marketing Darkcoin is relatively stable and kind of rising pattern. Blackcoin on the other hand is not marketing (at least I am not aware of it) and look at where it is now?
The reason why Monero is not marketed is the fact that nobody has an incentive to do so, therefore nobody does it.
Better marketing would be good, but we get a lot of respect for NOT doing that sort of thing. When XMR gets news - and it DOES - it's not always us that have generated it, or broadcast it throughout cryptosopace with paid marketing. It's generally simply
real news. We are still above Dash in market cap and I doubt the price relationship will stay as it stands for too long. Do we really want to be the 'Amanda Johnson' coin?
How long do you think having her speak for them will still be looking cool?