After you reach rock bottom, increase the interval when you provide material, this will make those who were chasing you for all this long to "create their own material" - but make sure the interval isn't long enough for them to lose interest and cut the chase.
If the target increases the interval at which they provide material why would the media need to "create their own material"?
They wouldn't.
Trump is going to become the Fake News he preaches against - they guy can't keep a consistent thought in is head from one month to the next and he's allergic to facts.