Lol, you couldn't make this stuff up. Blockchains are about the disintermediation of trust and the most important thing you learned from the expo is that trust is important...
Its not what i make up. They say and have experienced that there is a need for a Blockchain to be trusted. Yes, that sounds weird indeed.
But the fact is that if i was a business and want to store -sensitive- data in a blockchain which is not controlled/created by myself, i would need to do my due diligence as to get a feeling for security and in the end trust the chain i'm going to work in and trust my data to. In that light i can understand the reasoning.
Maybe it's because the technology is still in its infancy / beta or people just don't understand it at all. Would you just give your private data to someone?
Business needs to trust that the technology will work. That is a piece that has not taken coins over the top yet. All this speculation on the exchanges with fly by night coins is not building a bridge to real world use. People like the IOC team are. The tech will grow, but it needs teams like this to bridge the gap. What they are doing building the business of blockchain will prove more valuable than the coin in the long run.
Each of these coins that looks to knock off Bitcoin will have to go through this process to gain usage. Each one that does successfully could easily knock off Bitcoin down the road. Good and fun times ahead! Thanks guys.