I was going to ask if they only service Rome, but i can see they offer their services throughout Italy through another organisation. This is really nice and i hope to see more examples across Europe. Thanks a lot for sharing this. It would be nice to see people getting a discount for using Bitcoin, given it makes life easier for both parties.
If you read the article you can read it there that the taxi company operates in over 50 cities in whole Italy. Just imagine the impact of bitcoins in Italy. The taxis aside from accepting bitcoins will be one of the best promoters and advertisers of bitcoin in the area. Sooner or later it will not be just Italy that will have cabs accepting bitcoins I am expecting major cities around the globe will follow.