the website is working fine but the white paper is not yet finished, but it's not a problem, maybe they can release it later before the ICO, what important is the promotional actions done and currently running, it's great to see this project everywhere so the people will be aware of this project.
That is true, their promotion to this kind of platform is great and I am looking forward that this project will be a one of the greatest.
This would help bitcoin industry to grow more.
Also, it will significantly increase interest in Ethereum, which is very pleasing. I wonder what happens in this project as a whole and how quickly will be ready to release.