OK guys... so I had a chat with one of my Italian Facebook friends, and he confirmed that Cooperativa RadioTaxi 3570 is not accepting direct payments in Bitcoin. They are using a third party payment gateway. Users can pay with Bitcoin, and the driver will receive this payment in fiat. The drivers doesn't even know that the original payment was in Bitcoin.
This is natural, because if the driver not understand about bitcoin they will not take it, it's need a more time to educate the driver.
It's just to attract people who already know bitcoin to use their service + to adding more payment option in the company service. It's even not really take effect to adopter.