It will be better that the developers of Qtum project announce the ICO starting date from now because with this some people will get prepared for that date and will keep ready some money to invest in that project.
It's not a big deal. Most of the ICO thing are like that and if people are really eyeing to make a successful partnership in Qtum and really hoping for a success in this project for a long term they should have ready their funds even there is no official announcement when will the ICO start.
I suggest you guys to participate in their discussion at Slacks if in some cases you didn't have some detailed information here about your concerns.