Good point. We don't have an illusion that we can reform the industry the way we like. It is stuck at the moment: consumers block ads, publishers loose revenues. Let's see how the situation develops, whether some publishers will find our solution a valid alternative. Ad-sponsored, subscription based and thank-u models can co-exist after all.

If you look at our testnet ledger, you will see that the mentioned publishers get transfers accumulated on their accounts. No wonder - they provide great services. If they don't claim the money, transfers will return to senders. You are perfectly right by implying, that despite of becoming the top recipients at thank-u, switching to a fairer model could mean readjusting their revenues according to whatever consumers consider fair, which brings uncertainty. However, such decentralization of wealth distribution could have a great positive effect on the economy overall. A good metaphor could be watering the garden: spreading water evenly across the lawn instead of pumping hundreds of billions trough a dozen of major players.

On the other end, lot's of smaller publishers, bloggers and authors can benefit immediately by converting their loyal readers to revenues in a meritocratic manner - 100 followers of quality content may be worth 10000 following clickbait with no satisfaction.