I think they are brilliant to use TaaS as their brand name - "Token as a Service" - and if they are lucky it will become as universal as Kleenex or Xerox.  However, it is also a play on words for the famous Soviet / Russian news service.  Not so sure that Russians have the trust level by the public required to become the top dogs in the crypto finance world.  But it shows that ICONOMI has a good idea.  Imitation is the sincerest form of flattery.

ICONOMI has first mover advantage and let's hope that turns out to be enough.