Now they are promoting WCT (Tokens Community Waves), waves itself in the background, as I understand it. Exchange rate goes down, and it will continue to fall until the team will become reasonable. Incent that was released on the waves platform thus also is waiting for the collapse.
Waves is not in the background as you've mentioned. Promoting WCT is also promoting Waves since you must own Waves in order to receive WCT. Waves is like the Mother and WCT is the child.