Nope, people here on forum want things for something between 50-60% discount and paying full price is out of question.
You got it right, most of us here wanting to have some more discount upon availing steam products which we are prefer to choose the merchants who sells with lower price.
if Steam is not willing to give away half of the price people here won't be interested in buying directly (I'm not even sure if steam still takes BTC...)
They will never be interested to slash half price to their products because their expenses is higher than we are thinking.