Anyone can create a Pepe and issue it as a Counterparty token in any quantity they like. Then they can sell those quantities however they like. The Counterparty DEX is a logical marketplace for that. They can have their Pepe creation certified rare by the Pepe lab (dev) if they like.
Ok, thanks for the explaniation, now did dev create pepecash and then verify it himself? If so how many does he currently have?