The question is: Which strategy is demonstrably more successful? Amanda B Johnson is a paid PR employee who's job it is to project Dash in a certain light, which is a form of "truth processing" for the purposes of growing a community and encouraging investment. Fluffypony on the other hand, simply tells the truth at the obvious expense of investment evangelicalism. In fact, he specifically says "Don't invest in Monero. It's a risky project that is still in its infancy". Any criticism of Dash is simply an extension of his fearlessness of the truth, and the understanding that if a project is a scam then it should be called out as such. The irony is, that despite these approaches having been in existence for a few years now, the Dash community is now far far smaller than the Monero community. Dash was once considered the "go to" privacy-orientated coin, while Monero was a relatively smaller project. These days, Dash is lucky if it can get more than 15 subreddit users online at the same time, while Monero is averaging 50-60. The IRC stats reflect the same ratio, with Monero averaging around 300 users online which is on a parallel with Ethereum. Dash IRC stats on the other hand are still only averaging 80-100. So yeah, Monero's approach may well deviate from the text-book model of marketing, but the fact remains, it is demonstrably the more successful mechanism. In this cynical age, people have a far greater affinity for truth and for telling it how it is, while rejecting the finely polished aesthetics of marketing overkill. The proof is in the pudding. My only criticism of FP's video about Dash, is that it actually was targeting the wrong coin. He really should have focussed on ZCash, because the longer that the Monero vs Dash debate goes on, the easier it is for Zcash to quietly ride off into the sunset and steal the prize.