I think "we trust" would be better known if there is a bounty of articles
less legit in my opinion rely solely on fb and twitter social media
I am ready to participate if there's a bounty of articles
You should be grateful there is even social media bounty, some project carried out ICO without any bounty and have a successful ICO example is Golem. Concerning article the team can even pay Forbes to get their article listed there and will have better quality and exposure. Do with what you have.