this thread is a shit storm of shitty marketing...
at this point it looks like a complete scam.
my legitimate question asked at least 5 times was completely ignored by so called "devs" whoever they may be.
gui wallet failed to materialize, although there were some promises and even pictures of something which looked like Mist in different colors.
I'd be really surprised if I'll be able to get back even my electricity costs.

this is how it looks from my perspective: