This coin with a marketplace and exchange is one to watch, but it seems like it's going to be a slow 2017 for Lykke.
I disagree with it being a slow 2017 for Lykke, you would too if you spent a few minutes looking through this thread.
Here's from a couple pages back:
https://trello.com/b/IV0PH2gs/lykke-roadmapExactly slow. You see the near term goals? It's all within the Lykke exchange. It's not easy to build an exchange reputation and gain significant volume within a few months. It took Poloniex years while Bittrex never got off the ground because of their appetite for adding scamcoins. The best they can do is aggressive marketing with affiliate programs. If anyone in the Lykke team is reading this, look at Bitmex for inspiration. It took them a year to where they are now. And boy, I know how aggressive they are. They are so engaged with several trading groups.
Whereas the mid term goals will definitely take 1 - 2 years.
Of course it needs some time to really get traction, but I also believe that Lykke will be pretty fast because it won't focus only on Crypto but on pretty much everything and one major target will be Forex - like Oanda on Blockchain plus a lot more.
I've thought about the question why Lykke could
not be attractive for some. Right now most likely the Nr. 1 reason is: Until now the platform is only accessible through the App. Nr 2: The market itself is not fully developed yet. Nr. 3: There are not that many listings yet. All that will change soon - won't be next week, but it's also not about many months. In best case it will come together with full regulation in the USA and an increasing number of attractive listings and I believe it's likely that it will lead to a strong increase of Users and volume.
Marketing efforts will also increase. Lykke only starts in Crypto but will target all kinds of potential customers in Crypto and the established financial system and in all possible ways. The App is also only the first step as a base. I believe that's they key-point: Lykke as an easy-to-use and secure door between the "systems" - best of both worlds for potentially everybody and everywhere.