From slack:
The most common thing I hear when meeting clients looking at blockchain tech is 'We are interested in ethereums technology but it has had too many problems, and more planned forks in the future, there is too much uncertainty for our company to risk building on it'
So we intend to fill that need.
As we see, the dev's mission is to create the alternative to Ethereum for business, targeting stability and predictability, without 'civil wars' (see ETC) and experiments with unpredictable results. So, as far as I understand, they will watch other cryptos (mainly ETH, but not limited to) and use only time-proven, good decisions from there.
Ethereum equals innovations, experiments, bleeding edge tech, something like testing ground for UBQ, which will become stable and reliable DAPP platform for fintech companies. That is the current vision of the project.
^
Is my understanding correct? Because if that is, then this platform has more value than ETC & other clones, bringing it closer to ETH itself.
I also think that such information - the mission, the goals, the reasons of creation and what need you intend to fill - should be added to ANN and outlined, making it easier to find, to help people understand why you are different and what you want to achieve.