sometimes in media show only negative news about bitcoin and people tend to believe in the news. because people dont know bitcoin and the people who heard of it dont trust bitcoin. I think with a great promotion will make people curious with bitcoin and began to find out about it
I don't think to promoting bitcoin in any way is a good idea
It's like promoting USD or euro to everyone to use it, pretty strange isn't it?
To attract people to start using and get their first bitcoin is just to show off to the world how benefical bitcoin it is
And it's required a lot of time to reach that moment.