They appeared in market without any preparation with ordinary logo and no proper plan which is main set back for this coin. They still can repair their mistake but this damage will take some time to heal well. After all this crypto and everyone wants to make some profit if they can present some solid plan still can regain everything for sure. Also waiting to see that news like everyone.
I think you are not following the official thread. they've update the thread, the logo and the plan. I think now they've understood that surviving in crypto world is not easy and competition is very tough here. they are now planing and preferring things.