Maybe because, even in their own description they make a point about being viable for all of four weeks so far, is that supposed to inspire confidence? I can’t see the actual word PONZI on their site anywhere……so it must be good right?
Sure some early gamblers are going to love it but come on let’s not pretend that this is sustainable, it is going to end badly for many late gamblers, I’m not going to pretend they are investors for even a minute.

I might add that bitcoin talk account running the scheme looks like a bought account to me with the last genuine post probably made by original owner in December 2014.