What is the purchase process for the forward? Unlike the ICO there is near zero explanation. We don't even know if the purchase will require using the Lykke wallet and what payment methods are accepted.
The process in short is this way: After clicking "commit" here:
https://forward.lykke.com1. A (potential) Investor gives in his infos and the amount he would like to invest, let's say in $
2. One of the infos is
"EMAIL USED TO REGISTER THE LYKKE WALLET" --> so yes, it needs the Lykke-App
3. Somebody of Lykke will take contact per mail.
Currently there are only Fiat-currencies to let Lykke know how much somebody wants to invest, but if one wants to buy with Bitcoin it's also possible.
I believe the reason why it's not an automated process yet, is because the decision to do a crowdfunding open for potentially everybody was made just a short time before the Lykke-Talk in Zurich. Or with other words: It would have been not fair to offer only an opportunity only to those who were at the conference but nobody else. That's why I call it "Ninja-Crowdfunding" ;-)
But I agree, the explanations could be better and I've already let them know that some things would be good to improve.
It's not a usual crowdfunding, also no big announcement some time before in combination with more marketing efforts. Richard Olsen told me that he sees it as kind of a "test run", to find out if there is demand for this kind of financial instrument, because what can be purchased here is in fact a "contract-token" - with the feature to push the 365 trigger whenever somebody choses to do so, or even never, but to trade it as collateral for LKK once margin trading will be enabled.