A lot of speculation about how they are bleeding money and losing pre-orders right and left. However, think about the basis of their business for a minute. If bitcoin fails, they fail. Wouldn't it be logical for them to make at least a modest investment in bitcoins directly if they are going to invest millions in ASIC development?
I'm guessing that BFL probably has tens of million worth of bitcoin stockpiled (remember, they were around back when BTC was a small fraction of the current price), and is in no danger at all of going under or failing due to lack of funds.
If they had 10 million bitcoins, why would they bother failing at this? Why would they invest in generating more bitcoins for other people to devalue their $200 million in coins they hold themselves?
Get a clue, they're f*****