Weird. I wonder who they are and what inspired them to pile in at such a rate, if it's in any way a real stat. That's the type of figure you'd expect at the tail end of a bubble.
Anecdotally, a few weeks ago I had reminded a coworker of mine about the BTC price (told him about it for well over a year) as well as the historically low LTC/BTC price w/ a potential segwit on the way and told him how to link up w/ Coinbase. By the next day, he'd bought .6 BTC and w/i the next week, he bought some ETH since it's the only other thing you can buy there - and it's just way cheaper. He's of Syrian descent here in the US.