It has been around a while, you're right.  But it's not just about the right asset, or even price.  It's also about time.

When I called the literal Bitcoin bottom at $200ish, it was the right asset at the right price at the right time.  (https://www.reddit.com/r/gameofmoney/comments/2shhly/dat_bitcoin_crash_i_know_this_though_the_bottom/)  
  
When I found Monero I was shocked such technology had dwindled down to a paltry $5 million dollar marketcap... it just didn't make sense.  Any time was the right time there.  You just had to hold on long enough and be patient.  (https://www.reddit.com/r/gameofmoney/comments/3cuw6l/for_less_than_10000_you_can_own_01_of_all_monero/)  
  
And Counterparty is not brand new, it's true, and this is a good thing.  It has had time to mature and for its prowess to marinate in the imaginations of the content creators.  What I have learned is this: ignore what's popular right now - find something that has massive potential and has been ignored for a while... something with a lot of promise on the near horizon.... and then let the sheep come to you.  🐑  
  
Be bold, be confident, and be alpha.  Monero is great still, but at $160 million market is a lot less ridiculously undervalued than it was a couple of years ago.  Bitcoin is valued at a marketcap of $17 BILLION, which is undervalued... but not crazily so.  But Counterparty...?  At a marketcap of $9 little million dollars?  Don't make me laugh - XCP deserves to be at a $100 million to $1 Billion cap easy.    
  
Not only that but the premier game asset which will bring awareness to XCP is also key to all of this.  🔑 That game asset is Rare Pepes.  I can't say what the ultimate market cap of Pepecash will be, but from all I've seen in the community, I would be shocked if it wasn't much higher than it is now.  
  
But as always, I own all of the above and am not qualified to give financial or investment advice.  You gotta make up your own mind and do your own research.  Good luck.  🍀