(Disclaimer - yes, I am hoarding ATM.)
I realized something last night. I was looking at buying some electronics at newegg, so I was pricing those out. Then I realized I could get the same thing and, comparing prices, for virtually the same dollar value equivalent from bitcoinstore.com. But, I didn't want to part with my precious bitcoins!
So, instead, I took the money earmarked for the purchase and converted it to bitcoin. I am still evaluating which model of item I want, so in the meantime my value of those BTC has gone up in $. However, I know I will purchase within a day or two.
In the end, I bought more BTC, contributed to the economy and supported a BTC-only merchant. And worst case, I spent the money I was going to spend anyways.
If you are not holding the spending coins for any period of time, the fluctuations in price aren't that big a deal. However, using them strengthens the economy, and in the current climate, I wind up saving a few $$ in the end. Good for everyone!
Don't be too sure you're helping the economy in that way. The current rise in bitcoin exchange rate is not because of real added value. It's just a shift from fiat currencies to bitcoin. Up to now, bitcoin is too small to obviously impact USD or EUR. But imagine bitcoin performing at the current doubling rate for a while. There will be a devaluation of other currencies going along with the valuation of bitcoin.