This is happening because of a perfect storm of bad news for ICN.
First there was the conference in the USA where people speculated that an announcement would be made. There wasn't an announcement, in fact, ICN were prevented from speaking. This burst the hype bubble as people began to realise that OFMP wasn't going to be launched any time soon.
Next was the avalanche of fud on the BTT thread, that really didn't help.
Now we have the BTC ETF. BTC is rising fast on the back of this and will continue to rise for a few weeks yet... assuming nothing happens to change that.
ICN will likely fall a little bit more, perhaps to a $15-$20 million market cap, and it will only maintain that because of the willingness of hodlers to continue hodling.
ICN will be fine, but don't expect any significant price increases for some time yet.