While up to the community, I would see four near-term purposes for the donations pool described in my prior post:
1) Helping ensure an orchestrated mainnet launch
2) Then helping get Elastic listed on exchanges, paying exchange fees
3) Funding a contest, like the contest proposed by Ttookk
4) Fueling other marketing efforts, such as semi-paid volunteers systematically contacting university after university, an idea related to what someone else proposed a while back
This is a great list of initiatives to start on for XELs Mainnet launch.
Speaking towards #4, I have access to some Comp Sci / Business School contacts in the Philadelphia area and would love to do some demonstrations for the schools to see if we could get some researchers interested.