In my country, the bitcoin is not used too much in the exchange of real life products. It's rare, you know, at the moment, I only know one coffee store accepts bitcoin to be paid. In some countries, you must changes it to that country's currency for using.
I think it's good enough to use bitcoin in online - shops. But I hope oneday, when all the people know about bitcoin, we can use it in real life, that's good signal for our life.