They have already stated that the code will be open at some point in the not too distant future. If you want more volume on Bittrex, go buy CLOAK! And, it's really not all about the "money and return", it's about providing a truly anonymous form of digital payment providing real privacy to it's users. The "money and return" are the bonus.
You are absolutely right for you and for few more members here, this is something way beyond the money, i doubt all others share yours opinion. Majority of forum members are there only because they can earn some money.
I already have clockcoins, and i'm on waiting for MONERO price.