I agree about the name.  The combination of sounding too much like Quora and the fact that a new urinary incontinence device has the same name makes me think that the best way forward is to change the name of Qora.  If Qora will be stressing a social media utilization, sounding just like another similar application like Quora is just a recipe for failure.

The name change should be done when the latest updates are all complete and the current system works smoothly.  Once that happens, then change the name and start a strong marketing campaign.

A few real quick suggestions are below.  Not that any are great, but just to get people thinking.

Radicum - means Root - one unit could be a Rad
Tutium - means Secure - one unit could be a Tut (Egyptian theme is always fun)
Pecunium - means Money or Of Money - one unit could be a Pec or something