Since hitting Bitrex there's been a small rise in price but I think that's mainly down to people setting up masternodes.... no pump Ionomy's target isn't traders

Fun starts when Gravity ships and is available on both the Apple and Google stores that's the market that Ionomy are targeting and it's a huge one with many millions of people all over the world being capable of downloading and playing Gravity.

My guess is any advertising will kick in once Ionomy can gauge market reaction to their model / proposition............ a huge market that you'll want to target

For me day 1 is when I can download and play Gravity, everything before this day has been about setting up infrastructure.